Perinatal care finally has a tool of its own.
Doulas, lactation consultants, perinatal educators and obstetric nurses have almost no tool built for them. Maternas is yours: you organize your appointments, follow each expecting mother by what she has agreed to, and walk alongside the Mãe Virtuosa app.
made for those who care for the ones giving life
Free at launch · privacy looked after with care · built in Brazil
Care that grows from trust
Following along in the app happens at the mother's pace: she chooses what to share with you and adjusts it whenever she likes. That freedom is what makes her comfortable inviting you close — and it's how your bond grows.
Three layers, one platform
Built in this order, so care reaches your hands — and hers — soon.
The link — Care Code
A code that's just yours (e.g. DOULA-ANA). The mother types it into the app, recognizes you, and calmly agrees on what to follow together.
Web portal
Client management, scheduling, session notes, contracts, a public profile and follow-up for linked mothers — a shared core for every profile, plus the modules for your field.
Professional app
Further along: everything on your phone, with instant alerts, birth on-call and daily field use — feeding logs, class attendance, birth stories.
Built for those who care for new families
A shared base for everyone, with tools shaped for each field. We start with doulas; the other professions follow soon, on the same base.
Doula
24h on-call with overlapping due-date alerts, a collaborative birth plan, near real-time contraction alerts and a birth story for the family.
Lactation consultant
Feeding assessment form, integrated infant weight curve, session-based protocol and lactation materials by stage.
Perinatal educator
Class and group management, session grid, attendance, materials per lesson and a PDF completion certificate.
Obstetric nurse
A sturdier clinical record — vital signs, partograph when attending births — and care instructions for outpatient and home follow-up.
Perinatal psychologists, pelvic physiotherapists and other professionals also have their place here, through the care directory.
What you get to work with
A shared core for every professional, plus the module for your field. Pick your profile to see what changes.
43 features — the core shared by every professional
Clients & records
- Client and baby recordHistory, allergies, medication, due date and reference care team.
- Care timelineFrom pregnancy to postpartum and early childhood, with the phases that fit your practice.
- Simplified SOAP notesWhat was worked on, how it's evolving and the next steps, session by session.
- Private notesYours only. The mother doesn't see them, and neither does the Lumnidev team.
- Digital prenatal cardnext phaseAppointments and exams with date and notes.
Schedule & on-call
- Booking with remindersPush, email or WhatsApp, whichever channel the client allowed.
- Blocks and last-minute slotsMark your unavailability and open urgent slots.
- Google Calendar syncnext phaseYour Maternas schedule and your personal one, together.
- 24h on-callReal-time follow-up during labor.
- Overlapping due-date alertA heads-up when two clients are near birth in the same window.
Business & finances
- Package proposals and contractsWith digital signature and templates per professional type.
- Pix or card billingInstallments or one-off, with automatic charging and overdue tracking.
- Financial dashboardRevenue, schedule occupancy and value per client.
- Client funnelnext phaseFrom first contact to signed contract, in stages.
Communication
- Direct channel in the productTalk to the client apart from your personal WhatsApp, with history kept.
- Your materials in the mother's appText, PDFs, audio and video in the “My care” section for linked clients.
- Milestone nudges“Your client reaches 34 weeks”, “follow-up in 3 days”.
- Shared checklistsHospital bag, layette, preparation — you follow the progress.
Documents & outreach
- PDFs generated from your dataBirth plan, session report and follow-up statement, with no rework.
- Hospital QR codenext phaseThe client's essential data in a QR for the maternity ward.
- Public profile with badge“Mãe Virtuosa Partner”, with a booking link.
- Care directoryFamilies search “doula near me” and land on you.
- Testimonial collectionnext phaseClient reviews straight from the follow-up flow.
The bridge to the mother's app
- Care CodeYour unique code. The mother recognizes you in the app and agrees on what to follow together.
- Item-by-item consentThe mother chooses what to share and adjusts it anytime. Diary, photos and cycle always stay with her.
- A birth plan, togetherYou suggest by section; the document is hers, and so is the final word.
- Contraction alertWhen the mother starts the timer, in near real time.
- Vital signs with alertnext phaseBlood pressure, glucose and baby movements logged by the mother; you're notified if something's off.
- Emotional wellbeing (EPDS)next phaseA short scale in the mother's app, flagging when the score signals risk.
Network between professionals
- Referrals between professionalsRefer a colleague to the same client, with the commission recorded.
- Shared client profileWith her permission — no re-registration, and each keeps her private notes.
Module Doula
- Birth storyAn account for the family, as a shareable PDF.
- Collaborative birth plan, front and centerAt the heart of your follow-up flow.
Module Lactation consultant
- Feeding assessment formLatch, position and tongue-tie assessment.
- Infant weight curveFed by your records and, if allowed, by the mother's app logs.
- Session-based protocolShort-series follow-up, no on-call.
- Lactation materials by stageHospital discharge, growth spurts, weaning.
Module Perinatal educator
- Class and group managementFollow-up is by class, not 1:1.
- Session grid with attendanceThe course calendar and roll call per session.
- Materials per lessonContent organized session by session.
- Completion certificateA PDF generated and sent to the student.
Module Obstetric nurse
- Sturdier clinical recordVital signs and partograph when you attend births.
- Care instructionsGuidance for outpatient and home follow-up.
The bridge to the mother's app
What the mother records day to day can reach you — with her warmth and her agreement. It's what brings your support close to each expecting mother's real life.
Together you agree on what she shares
DOULA-ANA
She chooses what to share
Gestational week, birth plan, contractions, checklists, baby logs, mood of the day... the mother turns on whatever makes sense for you two. More intimate moments, like the diary and photos, always stay with her.
In her own time
If the journey changes and she'd rather continue on her own, it's one tap. You part gently — and your notes stay with you.
A birth plan, together
On the birth plan you work side by side: you suggest by section, she keeps what fits the birth she dreams of. The final word is always hers.
Materials for your mothers
Your text, PDFs, audio and video show up in the app of the mothers walking with you, in the “My care” section.
Mãe Virtuosa: a place of warmth for every moment of motherhood
A maternal tracking app for expecting and new mothers in Brazil. It follows life as it is — from trying to conceive to holding a newborn, with every combination in between.
Trying to conceive
Cycle, smart fertile window, symptom logs and an AI that answers with warmth.
Pregnancy
Week by week, belly progress, a shareable birth plan, the hospital bag and a contraction timer.
Child
Baby's day to day — feeds, sleep, diapers, weight — a vaccine record and development milestones.
What the mother finds
- A diary protected by biometrics or PIN, with text, audio and photo
- A guided birth plan, shareable as PDF
- A vaccine record with reminders
- An optional moment of peace, with words of faith for those who want it
- A warm welcome, not a cold form
The professional's portal
Your own login, separate from any admin panel. The first cut brings the essentials:
After the MVP
In-app conversation, advanced on-call, a billing and schedule dashboard, referrals between professionals and a public care directory.
How you join
Join the list
Fill in the form below with your field and country. No commitment.
An agreement between us
We confirm your practice according to your country and you accept the partnership agreement. Quick and transparent.
Get your Care Code
With it you can already introduce the app to mothers and, when the portal opens, follow whoever wants to walk with you.
Be one of the first partner professionals
The portal is free at launch. Access opens first to people on the list, starting with doulas.